Hallmarks

Quality

Excellence is the Bueno Standard. Our dedicated, well-trained Quality Assurance staff ensures every product's superior quality and consistency. Every incoming ingredient and every outgoing product must meet strict specifications.Our goal is your complete satisfaction.

Authenticity

Bueno is about Authenticity. Whether it's the flame roasted green chile or the prepared products that are based on old Baca family recipes, Bueno remains true to tradition.

Innovation

Bueno values creativity in its pursuit of excellence. Since the beginning, Bueno has used inventive techniques or processes when none were available and has been the industry leader in many areas. Bueno is committed to using state-of-the-art technology and techniques for the purpose of continual improvement in personnel management and product quality.

Generations of Strong Family Management

Long before Joseph Baca handed over leadership of Bueno Foods to his children, he instilled the values that make a business work. These values enable the second generation to effectively meet the challenges of a growing business.

Jacqueline Baca, an M.B.A. graduate of the University of New Mexico, has been president since 1986. Gene Baca, a 1986 graduate of the Harvard School of Law, is senior vice president. Catherine Baca, M.D. has served as production manager, quality control manager and is now vice president of technical services. Marijo Baca, who holds a master's degree from the University of Michigan, pioneered the distribution of Bueno's products in the Colorado market. Ana Baca, a writer and graduate of Stanford University and the University of New Mexico, serves as Communications Manager. Together, they work to have a positive influence and to fulfill a responsibility to one another, to the company and to the community.