Hallmarks
Quality
Excellence is the Bueno Foods’ Standard. Our dedicated, well-trained Quality Assurance staff ensures every product's superior quality and consistency. Every incoming ingredient and every outgoing product must meet strict specifications; a sample from each batch is tasted by a member of the Baca family and QA personnel. Our goal is your complete satisfaction and ultimately, your delight.
Authenticity
Bueno Foods is about Authenticity. We take great pride in preserving our cultural heritage through the products we produce and have remained true to tradition since our inception. Our flame roasted green chile celebrates the wonderful New Mexican autumn roasting tradition. Our prepared products are based on old Baca family recipes. We make our corn tortillas with yellow, white, and blue corn that has been stone ground using grinding stones (lava rocks) that are regularly sculpted and etched by hand and have been incorporated into our machinery. The result is premium quality and homemade taste.
Innovation
Bueno Foodsvalues creativity in our pursuit of excellence. We take great pride in our ability to translate authentic New Mexican cuisine from home recipes into commercial production by incorporating innovative techniques and state-of-the-art technology. Since the beginning, our company has implemented inventive techniques and processes when none were available and has been the industry leader, implementing new ideas, techniques, and technology for the purpose of continual improvement. We were the first company to develop commercial equipment to flame roast and freeze green chile, translating the New Mexico autumn tradition to a larger scale. Up to that time, people could only enjoy green chile at harvest time.
Generations of Strong Family Management
Bueno Foods is led by the second generation of the Baca family.
Jacqueline "Jackie" Baca, an M.B.A. graduate of the University of New Mexico, has been president since 1986. Jackie started work in the plant at the age of 16 on the production line.
Gene Baca, a 1986 graduate of the Harvard School of Law, is senior vice president. He is also co-founder and president of the New Mexico Chile Association, a non profit organization whose mission is to save the New Mexico chile industry.
Catherine Baca, M.D. who holds a biology degree from University of New Mexico and a master's in public health from Harvard University, is a pediatrician who brings to the company a focus on health to both the food product and the workplace. She is vice president of technical services and leads the company’s research and development.
Ana Baca, M.A., a writer and graduate of Stanford University and the University of New Mexico, is Marketing & Communications Manager.
Together, they work to have a positive impact on the Bueno Foods’ Family and on their community through the jobs they provide and the products they produce.
Hallmarks Values Commitment to Community DonationsGoing Green for Generations Awards
Our Purpose
To have a positive influence on people's lives through our products and organization.
Our Mission
To lead the food industry with innovative solutions that meet our customers' needs. If it's good, it's Bueno.